Privacy Policy

1. Introduction

This Privacy Policy explains how Ironhouse Roofing Systems, LLC, doing business as Roof-It Direct (“Roof-It Direct,” “we,” “us,” or “our”), collects, uses, protects, and discloses personal information when you visit our website, request a quote, communicate with us, or use our services.

We are committed to protecting your privacy and handling your data in a transparent, lawful, and secure manner.

2. Information We Collect

We may collect the following categories of information:

a. Information You Voluntarily Provide

• Name
• Phone number
• Email address
• Property address
• Project details or photos you submit
• Communications sent via forms, phone calls, SMS, or email

b. Automatically Collected Information

• IP address
• Browser type and device information
• Pages visited and interaction data
• Cookies or similar tracking technologies

3. How We Use Your Information

We use your information only for legitimate business purposes, including:

• Providing roofing estimates and services
• Communicating about your request, project, or account
• Responding to inquiries or customer support requests
• Scheduling inspections or service appointments
• Improving our website and service experience
• Complying with legal and regulatory obligations

We do not sell or rent your personal information.

4. SMS & Text Messaging Privacy (IMPORTANT)

By providing your phone number, you consent to receive transactional and service-related text messages from Roof-It Direct. These messages may include:

• Quote confirmations
• Appointment scheduling or reminders
• Project updates
• Follow-up communications related to your request

Key SMS Privacy Commitments

• No marketing spam: We do not send unsolicited promotional SMS messages.
• No data sharing: Your mobile number and SMS consent are never shared, sold, rented, or disclosed to third parties or affiliates for marketing purposes.
• Purpose-limited: SMS messages are strictly limited to customer-initiated or service-related communications.
• Carrier compliance: Message frequency varies. Message and data rates may apply.

Opt-Out

You may opt out of SMS communications at any time by replying STOP to any message. You may reply HELP for assistance.

5. No Third-Party Marketing Use

We do not share, sell, lease, or otherwise disclose personal information—including phone numbers—for:

• Third-party marketing
• Affiliate promotions
• Lead resale
• Data brokerage

This includes explicit prohibition of SMS consent sharing under all circumstances.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

While no system is 100% secure, we take data protection seriously and limit access to authorized personnel only.

7. Cookies & Analytics

We may use cookies or similar technologies to:

• Understand site usage
• Improve performance
• Analyze traffic trends

You may control cookies through your browser settings.

8. Data Retention

We retain personal information only as long as necessary to:

• Fulfill the purpose for which it was collected
• Comply with legal, accounting, or regulatory requirements

9. Your Rights

Depending on your location, you may have the right to:

• Access your personal information
• Request correction or deletion
• Withdraw consent for communications

Requests can be made by contacting us using the information below.

10. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors.

11. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Last Updated” date.

12. Contact Information

If you have questions about this Privacy Policy or your data, contact:
Ironhouse Roofing Systems, LLC
DBA Roof-It Direct
📧 Email: Greg@roofitdirect.com
📞 Phone:512-975-2232